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Virgin Mobile has four million customers, confirming its position as the UK?s largest mobile virtual network operator .
Virgin Mobile believes the strong performance is due to a number of factors, including:
Attractive services:
? 3p texts, Virgin to Virgin
? ?5 airtime vouchers - launched when some other networks raised the minimum denomination of vouchers
? Glue ? a loyalty scheme which rewards existing customers with ?10 airtime for every person they connect, up to eight each year
? Flash it! - ?1 free airtime for every ?10 spent in Virgin Megastores simply by showing a Virgin Mobile phone at the till
Excellent customer care:
Oftel announced in November 2003 that Virgin Mobile had outperformed the competition by having the highest customer satisfaction levels in the industry, with less than one complaint for every 10,000 customers.
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